Course Title: Position Yourself for Publicity
Course Description:
In the dynamic landscape of publicity, a comprehensive brand audit is the cornerstone of any successful campaign. As seasoned publicists, we understand the significance of evaluating our clients' current brand positioning and identifying opportunities for growth. In this online class discussion, we will explore the essential components of conducting a brand audit, focusing on bridging the gap between where you are and where you aspire to be in the public eye.
Key Learning Objectives:
- Understanding Your Current Brand Image: Gain insights into how your brand is currently perceived by analyzing messaging, visual identity, online presence, and reputation.
- Analyzing Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis): Learn to systematically evaluate internal strengths and weaknesses, as well as external opportunities and threats to your brand.
- Identifying Gaps Between Current and Desired Brand Positioning: Develop strategies to align your brand identity with your goals, target audience, and market positioning.
Class Structure:
This class discussion will be conducted in a collaborative online environment, allowing participants to engage in meaningful dialogue and share insights and experiences. Through interactive exercises, case studies, and real-world examples, participants will deepen their understanding of brand auditing and positioning strategies.
Who Should Attend:
This class is designed for publicists, marketing professionals, entrepreneurs, and anyone seeking to enhance their understanding of brand positioning and publicity strategies.
Prerequisites:
There are no prerequisites for this class. Participants from all backgrounds and experience levels are welcome.
Course Format:
- Duration: 6 hours
- Format: Recorded Webinar
- Materials: Lecture, slides, and supplementary resources included in the course.
Facilitator:
The class will be facilitated by experienced public relations professionals with a proven track record in brand auditing and strategic communications.
Join us for this insightful discussion as we uncover the keys to positioning yourself for publicity success.
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